Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

Research Article

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Mushi, Hellena Mohamedy
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Cogent Business & Management 2026
الموضوعات:	Digital marketing strategies SMEs performance Tanzania Dynamic environment
الوصول للمادة أونلاين:	https://scholar.mzumbe.ac.tz/handle/123456789/1926
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

Impact of trade liberalization towards SMES development in Tanzania: A case study of Morogoro municipality
حسب: Lugome, Baraka Anthony
منشور في: (2024)

Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry
حسب: Utonga, Dickson, وآخرون
منشور في: (2026)

Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city
حسب: Seif, Juma
منشور في: (2024)

Moderating role of green innovation between sustainability strategies and firm performance in Tanzania
حسب: Mushi, Hellena Mohamedy
منشور في: (2026)

An assessment of impact of socio-economic factors on SMEs’ capital struture decision in Tanzania : A case of Morogoro municipal council
حسب: Kilangi, Oscar
منشور في: (2024)

The impact of microfinance credit on the performance of SME's in Tanzania: A case study of National Microfinance Bank-Morogoro
حسب: Madole, Hamisi
منشور في: (2024)

Competitive strategy: techniques for analyzing industries and competttive
حسب: Porter Michael
منشور في: (2004)

Competitive strategy: techniques for analyzing industries and competttive
حسب: Porter Michael
منشور في: (2004)

Impact of networking through the use of ICT on the performance of small and medium enterprises in Tanzania: A survey of SMES in Arusha city.
حسب: Mtei, Glory Jared
منشور في: (2024)

The Effect of NMB financing on performance of small and medium-sized enterprises (SMEs) : The case of Lindi Municipal
حسب: Ntoga, Adam M.
منشور في: (2024)

Introduction to digital image processing with MATLAB
حسب: McAndrew,Alasdair
منشور في: (2010)

Preserving digital information : a how-to-do-it manual /
حسب: Hunter, Gregory S.
منشور في: (2000)

Impact of networking through the use of ICT on the performance of small and medium enterprises in Tanzania: A survey of smes in Arusha city
حسب: Glory Jared Mtei
منشور في: (2024)

Digital archives : management, use and access /
منشور في: (2018)

Examining the performance of small and medium enterprises (SMEs) in Shinyanga Municipality
حسب: Mpasa, Allex
منشور في: (2024)

Factors influencing SMES’ challenges: A case of Mwanza city.
حسب: Mazaba S.Waryoba.
منشور في: (2024)

Strategic performance management : a managerial and behaviour approach
حسب: Waal, de Andre
منشور في: (2007)

Effects of loan repayment on smes business performance in Tanzania: A case of CRDB bank plc; Morogoro branch
حسب: Makundi, Linael
منشور في: (2024)

SMEs’ Performance in developing countries: Suitability of personal wealth measures
حسب: Kibeshi, Kiyabo, وآخرون
منشور في: (2024)

The impact of information and communication technology towards Small and Medium Enterprises performance in Kariakoo market Ilala Municipal
حسب: Ezekiel, Nasibu
منشور في: (2026)

Rural-urban dynamics in Francophone Africa
منشور في: (1999)

Cataloging and organizing digital resources : how to do it manuals for librarians number 139/
حسب: Mitchel,Anne M.
منشور في: (2004)

Digital fundamentals
حسب: Floyd, Thomas L.
منشور في: (2003)

Manual of digital libraries /
حسب: Dhiman, Anil Kumar
منشور في: (2012)

Marketing management and strategy
حسب: Doyle Peter
منشور في: (2002)

Students’ motivational factors and engagement strategies in constructivist: Based blended learning environments
حسب: Machumu, Haruni, Zhu Chang and Almasi,Mustapha
منشور في: (2024)

Assessment of the factors affecting perfomance of Small and Medium Enterprises (SMEs): a case of Kilimanjaro Region
حسب: Lema, John P.
منشور في: (2024)

Networking for digital preservation current practice in 15 national libraries
حسب: Verheul, Ingeborg
منشور في: (2006)

Entrepreneurial orientation, competitive advantage, and SMEs’ performance: application of firm growth and personal wealth measures
حسب: Kiyabo, Kibeshi, وآخرون
منشور في: (2024)

Students’ classroom use of information and communication technologies: Implication on their digital literacy skills in Tanzanian universities
حسب: Nalaila,Stephano
منشور في: (2024)

An assessment of the implications of exchange rates fluctuation on the performance of SME’S in Tanzania: The case of electronic devices traders at Kariakoo, Dar es Salaam
حسب: Cyprian, Angela
منشور في: (2026)

E-resources and digital services /
حسب: Jeevan, V. K. J.
منشور في: (2011)

Rithinking the role of councilors in a digital era governance : a critical analysiss of Shinyanga Municipality and Nzega council in Tanzania
حسب: Linje, Anna P.
منشور في: (2022)

Factors influencing smes’ challenges: A case of Mwanza city
حسب: Waryoba, Mazaba S.
منشور في: (2024)

The relationship of personality to cognitive characteristics and SME performance in Tanzania
حسب: Nsubili, Isaga
منشور في: (2024)

On analysis of trust dynamics in supply chain collaboration
حسب: Daudi, Morice, وآخرون
منشور في: (2024)

International business and marketing management
حسب: Singh, Yogendra
منشور في: (2004)

The determinants of ICT adoption and usage among SMEs: the case of the tourism sector in Tanzania
حسب: Musabila Albogast Kilangi
منشور في: (2012)

Assessment of the factors that affect the performance of small and medium enterprises (SME’S) : A case study of hair cutting and beauty salons in Dar-es salaam Region
حسب: Kifaru, George J.
منشور في: (2026)

Design and analysis of algorithms
حسب: Mohan, Chandra
منشور في: (2008)