Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

Research Article

Guardado en:

Detalles Bibliográficos
Autor principal:	Mushi, Hellena Mohamedy
Formato:	Artículo
Lenguaje:	inglés
Publicado:	Cogent Business & Management 2026
Materias:	Digital marketing strategies SMEs performance Tanzania Dynamic environment
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1926
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Impact of trade liberalization towards SMES development in Tanzania: A case study of Morogoro municipality
por: Lugome, Baraka Anthony
Publicado: (2024)

Harnessing performance through digital technology adoption: An empirical analysis of SMEs in the Tanzanian fruit juice processing industry
por: Utonga, Dickson, et al.
Publicado: (2026)

Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city
por: Seif, Juma
Publicado: (2024)

Moderating role of green innovation between sustainability strategies and firm performance in Tanzania
por: Mushi, Hellena Mohamedy
Publicado: (2026)

Competitive strategy: techniques for analyzing industries and competttive
por: Porter Michael
Publicado: (2004)

Competitive strategy: techniques for analyzing industries and competttive
por: Porter Michael
Publicado: (2004)

An assessment of impact of socio-economic factors on SMEs’ capital struture decision in Tanzania : A case of Morogoro municipal council
por: Kilangi, Oscar
Publicado: (2024)

The impact of microfinance credit on the performance of SME's in Tanzania: A case study of National Microfinance Bank-Morogoro
por: Madole, Hamisi
Publicado: (2024)

Impact of networking through the use of ICT on the performance of small and medium enterprises in Tanzania: A survey of SMES in Arusha city.
por: Mtei, Glory Jared
Publicado: (2024)

The Effect of NMB financing on performance of small and medium-sized enterprises (SMEs) : The case of Lindi Municipal
por: Ntoga, Adam M.
Publicado: (2024)

Introduction to digital image processing with MATLAB
por: McAndrew,Alasdair
Publicado: (2010)

Preserving digital information : a how-to-do-it manual /
por: Hunter, Gregory S.
Publicado: (2000)

Impact of networking through the use of ICT on the performance of small and medium enterprises in Tanzania: A survey of smes in Arusha city
por: Glory Jared Mtei
Publicado: (2024)

Digital archives : management, use and access /
Publicado: (2018)

Examining the performance of small and medium enterprises (SMEs) in Shinyanga Municipality
por: Mpasa, Allex
Publicado: (2024)

Factors influencing SMES’ challenges: A case of Mwanza city.
por: Mazaba S.Waryoba.
Publicado: (2024)

Strategic performance management : a managerial and behaviour approach
por: Waal, de Andre
Publicado: (2007)

Effects of loan repayment on smes business performance in Tanzania: A case of CRDB bank plc; Morogoro branch
por: Makundi, Linael
Publicado: (2024)

Rural-urban dynamics in Francophone Africa
Publicado: (1999)

SMEs’ Performance in developing countries: Suitability of personal wealth measures
por: Kibeshi, Kiyabo, et al.
Publicado: (2024)

The impact of information and communication technology towards Small and Medium Enterprises performance in Kariakoo market Ilala Municipal
por: Ezekiel, Nasibu
Publicado: (2026)

Digital fundamentals
por: Floyd, Thomas L.
Publicado: (2003)

Cataloging and organizing digital resources : how to do it manuals for librarians number 139/
por: Mitchel,Anne M.
Publicado: (2004)

Manual of digital libraries /
por: Dhiman, Anil Kumar
Publicado: (2012)

Marketing management and strategy
por: Doyle Peter
Publicado: (2002)

Students’ motivational factors and engagement strategies in constructivist: Based blended learning environments
por: Machumu, Haruni, Zhu Chang and Almasi,Mustapha
Publicado: (2024)

Assessment of the factors affecting perfomance of Small and Medium Enterprises (SMEs): a case of Kilimanjaro Region
por: Lema, John P.
Publicado: (2024)

Networking for digital preservation current practice in 15 national libraries
por: Verheul, Ingeborg
Publicado: (2006)

Entrepreneurial orientation, competitive advantage, and SMEs’ performance: application of firm growth and personal wealth measures
por: Kiyabo, Kibeshi, et al.
Publicado: (2024)

Students’ classroom use of information and communication technologies: Implication on their digital literacy skills in Tanzanian universities
por: Nalaila,Stephano
Publicado: (2024)

An assessment of the implications of exchange rates fluctuation on the performance of SME’S in Tanzania: The case of electronic devices traders at Kariakoo, Dar es Salaam
por: Cyprian, Angela
Publicado: (2026)

E-resources and digital services /
por: Jeevan, V. K. J.
Publicado: (2011)

On analysis of trust dynamics in supply chain collaboration
por: Daudi, Morice, et al.
Publicado: (2024)

Rithinking the role of councilors in a digital era governance : a critical analysiss of Shinyanga Municipality and Nzega council in Tanzania
por: Linje, Anna P.
Publicado: (2022)

International business and marketing management
por: Singh, Yogendra
Publicado: (2004)

Factors influencing smes’ challenges: A case of Mwanza city
por: Waryoba, Mazaba S.
Publicado: (2024)

The relationship of personality to cognitive characteristics and SME performance in Tanzania
por: Nsubili, Isaga
Publicado: (2024)

Design and analysis of algorithms
por: Mohan, Chandra
Publicado: (2008)

The determinants of ICT adoption and usage among SMEs: the case of the tourism sector in Tanzania
por: Musabila Albogast Kilangi
Publicado: (2012)

Assessment of the factors that affect the performance of small and medium enterprises (SME’S) : A case study of hair cutting and beauty salons in Dar-es salaam Region
por: Kifaru, George J.
Publicado: (2026)