Enhancing brand loyalty in Tanzanian public higher education institutions

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Detalhes bibliográficos
Autor principal:	Mushi, Hellena Mohamedy
Formato:	Artigo
Idioma:	inglês
Publicado em:	Marketing and Branding Research 2026
Assuntos:	Self-Efficacy University Image Perceived Teaching Quality Brand Loyalty
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1922
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