Enhancing brand loyalty in Tanzanian public higher education institutions

Research Article

Enregistré dans:

Détails bibliographiques
Auteur principal:	Mushi, Hellena Mohamedy
Format:	Article
Langue:	anglais
Publié:	Marketing and Branding Research 2026
Sujets:	Self-Efficacy University Image Perceived Teaching Quality Brand Loyalty
Accès en ligne:	https://scholar.mzumbe.ac.tz/handle/123456789/1922
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
par: Kinigwa, G.M.
Publié: (2026)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
par: Komwihangilo, Auson J
Publié: (2024)

Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania
par: Mushi, Hellena Mohamedy
Publié: (2026)

Market orientation and university performance in Tanzania: mediating efficacious leadership style
par: Robson,Winfrida and Mushi, Hellena Mohamedy
Publié: (2026)

Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania
par: Mushi, Hellena Mohamedy
Publié: (2026)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
par: Kaaya, Enedy Victor
Publié: (2024)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
par: Mwinchumu, Farida
Publié: (2024)

Strategic brand management : building, measuring and managing brand equity
par: Keller, Kevin Lane
Publié: (2008)

Brand management /
Publié: (2010)

Strategic brand management : building, measuring and managing brand equity
par: Keller, Kevin Lane
Publié: (2003)

Image processing, analysis, and machine vision
par: Sonka, Milan
Publié: (2008)

The loyalty effect : the hidden force behind growth, profits, and lasting value /
par: Reichheld, Frederick F.
Publié: (1996)

B2B brand management :with the cooperation of Ines Michi
par: Kotler, P.
Publié: (2006)

Understanding brands : creating success
par: Cherton, Peter
Publié: (2006)

Strategic brand and management: Building, Measuring, and Managing brand equity
par: Keller, Kevin Lane
Publié: (2008)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
par: Van Gelder, Sicco
Publié: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
par: Upshaw, Lynn B.
Publié: (1995)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
par: Kinigwa, Gloria M.
Publié: (2026)

Strategic brand management : a European perspective /
par: Keller, Kevin Lane
Publié: (2012)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
par: Njawa, Junior John
Publié: (2024)

Strategic brand management : building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2008)

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
par: Gadiel, Magreth.
Publié: (2026)

Understanding brands /
par: Cheverton, Peter
Publié: (2006)

Introduction to digital image processing with MATLAB
par: McAndrew,Alasdair
Publié: (2010)

Journal of MANAGEMENT
par: Rupp, D. E (editor)
Publié: (2012)

Strategic brand management : a European perspective /
par: Keller, Kevin Lane
Publié: (2008)

Factors influencing generation Y of Tanzanian market towards postpaid mobile phone services
par: Venance, Paulina
Publié: (2024)

IMC : using advertising and promotion to build brands
par: Duncan Tom
Publié: (2002)

Reflective teaching
par: Pollard, Andrew
Publié: (2002)

Growth strategy, entrepreneurial capability and business success of SMEs in Mbeya city
par: Seif, Juma
Publié: (2024)

Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
par: Masunu, Mwasi Raiya
Publié: (2026)

Assessing the effectiveness of academic delivery in higher learning institutions in Tanzania: a case of three selected universities
par: Mtandi, Raiza
Publié: (2024)

Private higher education in Georgia
par: Sharvashidze, George
Publié: (2005)

Training in Interpersonal skills: TIPS for managing people at work/
par: Robbins. Stephen. P
Publié: (2006)

Brands, trademarks, and advertising /
par: Ryder, Rodney D.
Publié: (2003)

Self-archiving of scholarly publications for improved access to local content in Tanzania: A study of open access institutional repositories in universities in Tanzania
par: Mbughuni, Anna Shangwe, et autres
Publié: (2024)

Private higher education in Kenya
par: Abagi, Okwach
Publié: (2005)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
par: Mwambusi, Rose Lwitiko
Publié: (2024)

Using open access institutional repositories (OAIRs) for enhancing access to local contents in Tanzanian Universities
par: Mbughuni, Anna Shangwe
Publié: (2024)