Enhancing brand loyalty in Tanzanian public higher education institutions

Research Article

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Bibliographic Details
Main Author:	Mushi, Hellena Mohamedy
Format:	Article
Language:	English
Published:	Marketing and Branding Research 2026
Subjects:	Self-Efficacy University Image Perceived Teaching Quality Brand Loyalty
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1922
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