Enhancing brand loyalty in Tanzanian public higher education institutions

Research Article

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Dettagli Bibliografici
Autore principale:	Mushi, Hellena Mohamedy
Natura:	Articolo
Lingua:	inglese
Pubblicazione:	Marketing and Branding Research 2026
Soggetti:	Self-Efficacy University Image Perceived Teaching Quality Brand Loyalty
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/1922
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