Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania
Research Article
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Articolo |
| Lingua: | inglese |
| Pubblicazione: |
Mediterranean Journal of Social Sciences
2026
|
| Soggetti: | |
| Accesso online: | https://scholar.mzumbe.ac.tz/handle/123456789/1921 |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| _version_ | 1872791447915200512 |
|---|---|
| author | Mushi, Hellena Mohamedy |
| author_facet | Mushi, Hellena Mohamedy |
| author_sort | Mushi, Hellena Mohamedy |
| collection | DSpace |
| description | Research Article |
| format | Article |
| id | ir-:123456789-1921 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2026 |
| publisher | Mediterranean Journal of Social Sciences |
| record_format | dspace |
| spelling | ir-:123456789-19212026-06-24T18:51:21Z Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania Mushi, Hellena Mohamedy Consumer buying behavior Intention Government regulation Self-regulatory efficacy Idolatry and subjective norm Research Article This study is conducted to explore the factors influencing purchase behaviour and to explain the magnitude of such factors on buying behaviour in Tanzania. Based on a systematic review of literature, a research framework was developed from Theory of Planned Behaviour (TPB). The casual model was empirically tested by using partial least-square structural equation modelling (PLS-SEM). The survey is comprised of 491 usable samples, collected from Generation Y consumers as the main music users in Tanzania. Result suggest that the model is significant and adequate. All antecedents of intention appears to be significant except for idolatry. Self regulatory efficacy and subjective norm are contributing factors to intention construct. Intention, along with self-regulatory efficacy is found to have significant impact on consumer buying behaviour. Government Regulation is found to have non- significant moderating impacts on the relationship between intention and consumer buying behaviour. In addition to theoretical implication, a number of managerial implications are observed. Marketers need to enhance consumers buying behaviour in various stakeholders , reduce music piracy through motivation on self-regulatory efficacy and subjective norm to Generation Y. Overall, the study is expected to confer value to music industry through discourage music piracy by researchers and marketers. Mzumbe University 2026-01-14T07:54:11Z 2023-09-23 Article APA https://scholar.mzumbe.ac.tz/handle/123456789/1921 en application/pdf Mediterranean Journal of Social Sciences |
| spellingShingle | Consumer buying behavior Intention Government regulation Self-regulatory efficacy Idolatry and subjective norm Mushi, Hellena Mohamedy Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania |
| title | Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania |
| title_full | Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania |
| title_fullStr | Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania |
| title_full_unstemmed | Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania |
| title_short | Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania |
| title_sort | intention government regulation self regulatory efficacy subjective norm idolatry and consumer behaviour in purchasing pirated compact disks cds in mainland tanzania |
| topic | Consumer buying behavior Intention Government regulation Self-regulatory efficacy Idolatry and subjective norm |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1921 |
| work_keys_str_mv | AT mushihellenamohamedy intentiongovernmentregulationselfregulatoryefficacysubjectivenormidolatryandconsumerbehaviourinpurchasingpiratedcompactdiskscdsinmainlandtanzania |