Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania

Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania

Proceeding – 29th Kuala Lumpur International Business, Economics and Law Conference

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Autore principale: Mushi, Hellena Mohamedy
Natura: Articolo
Lingua:inglese
Pubblicazione: Kuala Lumpur International Business, Economics and Law 2026
Soggetti:
Local brand
Family and Experience
Quality
Price
Actual Purchase behaviour
Tanzania
Accesso online:https://scholar.mzumbe.ac.tz/handle/123456789/1919
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