Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania

Proceeding – 29th Kuala Lumpur International Business, Economics and Law Conference

Na minha lista:

Detalhes bibliográficos
Autor principal:	Mushi, Hellena Mohamedy
Formato:	Artigo
Idioma:	inglês
Publicado em:	Kuala Lumpur International Business, Economics and Law 2026
Assuntos:	Local brand Family and Experience Quality Price Actual Purchase behaviour Tanzania
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1919
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Enhancing brand loyalty in Tanzanian public higher education institutions
Por: Mushi, Hellena Mohamedy
Publicado em: (2026)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
Por: Mwambusi, Rose Lwitiko
Publicado em: (2024)

Strategic brand management : building, measuring and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2008)

Brand management /
Publicado em: (2010)

Strategic brand management : building, measuring and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2003)

B2B brand management :with the cooperation of Ines Michi
Por: Kotler, P.
Publicado em: (2006)

Understanding brands : creating success
Por: Cherton, Peter
Publicado em: (2006)

Strategic brand and management: Building, Measuring, and Managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2008)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
Por: Van Gelder, Sicco
Publicado em: (2004)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
Por: Komwihangilo, Auson J
Publicado em: (2024)

Building brand identity : a strategy for success in a hostile marketplace /
Por: Upshaw, Lynn B.
Publicado em: (1995)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, Gloria M.
Publicado em: (2026)

Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
Por: Masunu, Mwasi Raiya
Publicado em: (2026)

Strategic brand management : a European perspective /
Por: Keller, Kevin Lane
Publicado em: (2012)

Strategic brand management : building, measuring, and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2008)

Organizational behavior
Por: Kreitner, Robert
Publicado em: (2002)

Organizational behavior
Por: Kreitner,Robert
Publicado em: (2007)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, G.M.
Publicado em: (2026)

Understanding brands /
Por: Cheverton, Peter
Publicado em: (2006)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
Por: Mwinchumu, Farida
Publicado em: (2024)

Cost effectiveness in international purchasing: The case of Songas
Por: Nchunda, Edmund
Publicado em: (2024)

Higher-order constructs of injunctive and descriptive norms of consumer purchase behaviour of pirated music compact discs
Por: Mushi, Hellena Mohamedy
Publicado em: (2026)

Strategic brand management : a European perspective /
Por: Keller, Kevin Lane
Publicado em: (2008)

IMC : using advertising and promotion to build brands
Por: Duncan Tom
Publicado em: (2002)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
Por: Hamisi, Musa
Publicado em: (2024)

Purchasing principles and managemnt /
Por: Baily, Peter
Publicado em: (1968)

Purchasing : selection and procurement for the hospitality industry /
Por: Feinstein, Andrew Hale
Publicado em: (2005)

Purchasing principle and applications
Por: Heinritz, Stuart
Publicado em: (1986)

Purchasing principles and management
Por: Purchasing
Publicado em: (1994)

Purchasing principles and management
Por: Purchasing
Publicado em: (2005)

Students’ classroom use of information and communication technologies: Implication on their digital literacy skills in Tanzanian universities
Por: Nalaila,Stephano
Publicado em: (2024)

Scientific information management in collaborative experimentation environments
Por: Kaletas, Ersin Cem
Publicado em: (2004)

Purchasing management
Por: Scheuing, Eberhard E.
Publicado em: (1989)

Brands, trademarks, and advertising /
Por: Ryder, Rodney D.
Publicado em: (2003)

Purchasing and materials management
Por: K.C. Jain
Publicado em: (2000)

Purchasing principle and management
Por: Baily, Petter
Publicado em: (1990)

Essentials storekeeping & purchasing
Por: Varma M.M
Publicado em: (1986)

Understanding channel purchase intentions: measuring online and offline shopping value perceptions
Por: Broekhuizen, T.L.J
Publicado em: (2006)

The art of simulation
Por: Tocher, K.D
Publicado em: (1963)

Purchasing principles and management
Por: Baily, Peter
Publicado em: (1990)