Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania

Proceeding – 29th Kuala Lumpur International Business, Economics and Law Conference

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Autore principale:	Mushi, Hellena Mohamedy
Natura:	Articolo
Lingua:	inglese
Pubblicazione:	Kuala Lumpur International Business, Economics and Law 2026
Soggetti:	Local brand Family and Experience Quality Price Actual Purchase behaviour Tanzania
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/1919
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