Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company

A dissertation submitted to partial fulfillment of the requirements for award of of the degree of Master's of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Saved in:

Bibliographic Details
Main Author:	Mageni, Joseph
Format:	Thesis
Language:	English
Published:	Mzumbe University 2025
Subjects:	Branding on consumers’ Nyanza bottling Soft drinks in Tanzania
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1854
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
by: Mwisho, Mwella, A.
Published: (2025)

Effects of leadership styles on the performance of soft drink industry: A case of Zanzibar Bottlers Company limited
by: Khamis, Mbarouk Khamis
Published: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
by: Kyeju, Diana
Published: (2024)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
by: Mwambusi, Rose Lwitiko
Published: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
by: Komwihangilo, Auson J
Published: (2024)

Strategic brand management : building, measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2008)

Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
by: Masunu, Mwasi Raiya
Published: (2026)

Brand management /
Published: (2010)

Strategic brand management : building, measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

B2B brand management :with the cooperation of Ines Michi
by: Kotler, P.
Published: (2006)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
by: Mwakalukwa,Tulinagwe .
Published: (2024)

Understanding brands : creating success
by: Cherton, Peter
Published: (2006)

Strategic brand and management: Building, Measuring, and Managing brand equity
by: Keller, Kevin Lane
Published: (2008)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco
Published: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
by: Upshaw, Lynn B.
Published: (1995)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
by: Kinigwa, Gloria M.
Published: (2026)

World Trade Review : Economics Law International Institutions
by: Irwin, D.A ( editor)
Published: (2009)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2012)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2008)

Consumer behavior : buying, having and being
by: Solomon, Michael R.
Published: (2004)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
by: Kinigwa, G.M.
Published: (2026)

Soft skills as a problem and a purpose for Tanzanian industry: Views of graduates
by: Mutalemwa, Darlene, et al.
Published: (2024)

Understanding brands /
by: Cheverton, Peter
Published: (2006)

Consumer behavior : buying, having, and being /
by: Solomon, Michael R.
Published: (2011)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
by: Bee, Filomena Faustine
Published: (2024)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
by: Zephania, Glory
Published: (2024)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2008)

Consumer behavior : Buying, having, and being /
by: Solomon, Michael R
Published: (2009)

IMC : using advertising and promotion to build brands
by: Duncan Tom
Published: (2002)

The consumer interest : dimensions and policy implications /
by: Forbes, J. D.
Published: (1987)

The unmanageable consumer /
by: Gabriel, Yiannis
Published: (2006)

Consumer behavior : a Europian perspective
by: Consumer
Published: (2006)

Consumer protection law : provisions and procedure
by: Chaudhary, Ram Naresh Prasad
Published: (2006)

Consumer behavior/
by: Schiffman, Leon G.
Published: (2008)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
by: Uhagile, Glory T
Published: (2024)

Consumer protection : law and practice
by: Jain, N. K
Published: (2008)

Advances in consumer research
Published: (2003)

Consumer Law in nutshell
by: Silberstein, Sandra
Published: (2007)

Brands, trademarks, and advertising /
by: Ryder, Rodney D.
Published: (2003)

Consumer behavior and managerial decision making /
by: Kardes, Frank R.
Published: (2002)