The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University

Сохранить в:

Библиографические подробности
Главный автор:	Mbaga, Mwedady Hemedi
Формат:	Диссертация
Язык:	английский
Опубликовано:	Mzumbe University 2024
Предметы:	Sales promotion Consumer buying behavior Beer industry-Tanzania TBL products
Online-ссылка:	https://scholar.mzumbe.ac.tz/handle/123456789/1817
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
по: Bee, Filomena Faustine
Опубликовано: (2024)

Sale of goods and consumer credit /
по: Dobson, A. P.
Опубликовано: (2000)

International Business
по: SHENKAR, Oded
Опубликовано: (2015)

Microeconomics
по: PARKIN, Michael
Опубликовано: (2010)

Promotion management /
по: Burnett, John J.
Опубликовано: (1993)

Consumer sales law
по: Macleod, John
Опубликовано: (2002)

Buying and selling private companies and businesses
по: Beswick, Simon
Опубликовано: (1996)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
по: Ngowi, Anthony R.
Опубликовано: (2024)

Advertising and promotion : an integrated marketing communications perspective /
по: Belch, George E.
Опубликовано: (2004)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
по: Mwakalukwa,Tulinagwe .
Опубликовано: (2024)

Advertising communications & promotion management /
по: Rossiter, John R.
Опубликовано: (1997)

Sale of goods
по: Atiyah, P. S.
Опубликовано: (2005)

Sale of goods /
по: Atiyah, P. S.
Опубликовано: (2005)

Consumer behavior : buying, having and being
по: Solomon, Michael R.
Опубликовано: (2004)

Health promotion and community action for health in developing countries
по: Dhillon, H. S.
Опубликовано: (1994)

Intention, government regulation, self-regulatory efficacy, subjective norm, idolatry and consumer behaviour in purchasing pirated compact disks (CDs) in mainland Tanzania
по: Mushi, Hellena Mohamedy
Опубликовано: (2026)

Consumer behaviour : a European perspective /
по: Solomon, Michael R.
Опубликовано: (2002)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
по: Suleiman, Yahya Salum
Опубликовано: (2024)

Advertising and promotion An intergrated marketing communications perspective
по: Belch George E.
Опубликовано: (2003)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
по: Mwambusi, Rose Lwitiko
Опубликовано: (2024)

Consumer behavior : buying, having, and being /
по: Solomon, Michael R.
Опубликовано: (2011)

Sales force management
по: Churchill, Gilbert A.
Опубликовано: (2000)

Consumer behavior : Buying, having, and being /
по: Solomon, Michael R
Опубликовано: (2009)

Promoting sales of residential properties in Tanzania: How effective are the social media platforms?
по: Ditopile, Silver
Опубликовано: (2026)

The sale of goods /
по: Atiyah, P. S.
Опубликовано: (1985)

The consumer interest : dimensions and policy implications /
по: Forbes, J. D.
Опубликовано: (1987)

Sales management : people and profit /
по: Comer, James M.
Опубликовано: (1991)

Managing the sales function /
по: Stroh, Thomas F.
Опубликовано: (1978)

Sales force management /
по: Churchill, Gilbert A.
Опубликовано: (1997)

The unmanageable consumer /
по: Gabriel, Yiannis
Опубликовано: (2006)

The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing /
по: William Alison
Опубликовано: (2008)

Consumer behavior : a Europian perspective
по: Consumer
Опубликовано: (2006)

Research methods in health promotion /
Опубликовано: (2006)

The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies
по: Chenga, Yvone
Опубликовано: (2026)

Sales management Decisions, strategies and cases
по: Still, Richard R.
Опубликовано: (1988)

Consumer protection law : provisions and procedure
по: Chaudhary, Ram Naresh Prasad
Опубликовано: (2006)

Consumer behavior/
по: Schiffman, Leon G.
Опубликовано: (2008)

Management of a sales force /
по: Spiro, Rosann L.
Опубликовано: (2008)

Sales force management : planning, implementation, and control /
по: Churchill, Gilbert A.
Опубликовано: (1985)

Sales management demystified : a self-teaching guide /
по: Calvin, Robert J.
Опубликовано: (2007)