The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University

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Detalles Bibliográficos
Autor principal:	Mbaga, Mwedady Hemedi
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	Sales promotion Consumer buying behavior Beer industry-Tanzania TBL products
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1817
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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