Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
A dissertation submitted to Mzumbe University Dar es salaam Campus College in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University.
Saved in:
| 主要作者: | Mwinchumu, Farida |
|---|---|
| 格式: | Thesis |
| 语言: | 英语 |
| 出版: |
Mzumbe University
2024
|
| 主题: | |
| 在线阅读: | https://scholar.mzumbe.ac.tz/handle/123456789/1742 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
相似书籍
The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
由: Njawa, Junior John
出版: (2024)
由: Njawa, Junior John
出版: (2024)
Enhancing brand loyalty in Tanzanian public higher education institutions
由: Mushi, Hellena Mohamedy
出版: (2026)
由: Mushi, Hellena Mohamedy
出版: (2026)
Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
由: Kaaya, Enedy Victor
出版: (2024)
由: Kaaya, Enedy Victor
出版: (2024)
Strategic brand management : building, measuring and managing brand equity
由: Keller, Kevin Lane
出版: (2008)
由: Keller, Kevin Lane
出版: (2008)
Brand management /
出版: (2010)
出版: (2010)
Strategic brand management : building, measuring and managing brand equity
由: Keller, Kevin Lane
出版: (2003)
由: Keller, Kevin Lane
出版: (2003)
Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
由: Masika, Emmanuel Julian
出版: (2024)
由: Masika, Emmanuel Julian
出版: (2024)
Telecommunications essentials : the complete global source for communications fundamentals, data networking and the Internet, and next-generation networks /
由: Goleniewski, Lillian
出版: (2002)
由: Goleniewski, Lillian
出版: (2002)
B2B brand management :with the cooperation of Ines Michi
由: Kotler, P.
出版: (2006)
由: Kotler, P.
出版: (2006)
Understanding brands : creating success
由: Cherton, Peter
出版: (2006)
由: Cherton, Peter
出版: (2006)
Strategic brand and management: Building, Measuring, and Managing brand equity
由: Keller, Kevin Lane
出版: (2008)
由: Keller, Kevin Lane
出版: (2008)
Global brand strategy : Unlocking brand potential across countries, cultures & markets
由: Van Gelder, Sicco
出版: (2004)
由: Van Gelder, Sicco
出版: (2004)
How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
由: Kinigwa, Gloria M.
出版: (2026)
由: Kinigwa, Gloria M.
出版: (2026)
The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
由: Hamisi, Musa
出版: (2024)
由: Hamisi, Musa
出版: (2024)
Building brand identity : a strategy for success in a hostile marketplace /
由: Upshaw, Lynn B.
出版: (1995)
由: Upshaw, Lynn B.
出版: (1995)
Strategic brand management : a European perspective /
由: Keller, Kevin Lane
出版: (2012)
由: Keller, Kevin Lane
出版: (2012)
How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
由: Kinigwa, G.M.
出版: (2026)
由: Kinigwa, G.M.
出版: (2026)
Strategic brand management : building, measuring, and managing brand equity
由: Keller, Kevin Lane
出版: (2008)
由: Keller, Kevin Lane
出版: (2008)
The effect of business process outsourcing on quality of services delivered at Vodacom Tanzania
由: Mkumbo, Waziry D.
出版: (2024)
由: Mkumbo, Waziry D.
出版: (2024)
Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
由: Mushi, Onael W.
出版: (2024)
由: Mushi, Onael W.
出版: (2024)
Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
由: Masunu, Mwasi Raiya
出版: (2026)
由: Masunu, Mwasi Raiya
出版: (2026)
Understanding brands /
由: Cheverton, Peter
出版: (2006)
由: Cheverton, Peter
出版: (2006)
Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
由: Mushi, Onael Walter
出版: (2024)
由: Mushi, Onael Walter
出版: (2024)
The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam Region
由: Mwikwabhi, Mary M.
出版: (2025)
由: Mwikwabhi, Mary M.
出版: (2025)
Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
由: Shanghali, John Wifred
出版: (2025)
由: Shanghali, John Wifred
出版: (2025)
The influence of strategic innovations on the performance of Mobile Telecommunication Companies in Tanzania: The case of Vodacom Tanzania PLC.
由: Dilunga, Abrahaman.
出版: (2026)
由: Dilunga, Abrahaman.
出版: (2026)
Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
由: Tairo, Ester C
出版: (2024)
由: Tairo, Ester C
出版: (2024)
An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
由: Khamis, Amne Rashid
出版: (2024)
由: Khamis, Amne Rashid
出版: (2024)
Factors influencing the provision of service quality in the public health sector: The case of Morogoro regional hospital
由: Shalin, Parvez Thaver
出版: (2024)
由: Shalin, Parvez Thaver
出版: (2024)
Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
由: Gadiel, Magreth.
出版: (2026)
由: Gadiel, Magreth.
出版: (2026)
Analysis of quality service factors and passengers’ satisfaction at bus terminals in Dar es Salaam and Morogoro regions - Tanzania,
由: Lushakuzi,Simon Shaban
出版: (2024)
由: Lushakuzi,Simon Shaban
出版: (2024)
Strategic brand management : a European perspective /
由: Keller, Kevin Lane
出版: (2008)
由: Keller, Kevin Lane
出版: (2008)
Influence of quality customer service management in employees satisfaction in public organization : A case of Sengerema District Council – Mwanza
由: Anthony, Adrian
出版: (2025)
由: Anthony, Adrian
出版: (2025)
Services marketing and management
由: Balaji, B.
出版: (2006)
由: Balaji, B.
出版: (2006)
The effects of customer expectations and perception towards service quality: A case of NMB University branch and Mlimani city branch
由: Somi Loveness
出版: (2024)
由: Somi Loveness
出版: (2024)
IMC : using advertising and promotion to build brands
由: Duncan Tom
出版: (2002)
由: Duncan Tom
出版: (2002)
Data communications and computer networks
由: Gupta, Prakash C.
出版: (2011)
由: Gupta, Prakash C.
出版: (2011)
Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania
由: Mushi, Hellena Mohamedy
出版: (2026)
由: Mushi, Hellena Mohamedy
出版: (2026)
Quality management
由: Bedi, Kanishka
出版: (2006)
由: Bedi, Kanishka
出版: (2006)
The economy and freedom of communication in Tanzania : an examination of taxation regime in mobile telecommuncation industry /
由: Mlyambina, Yose Joseph
出版: (2016)
由: Mlyambina, Yose Joseph
出版: (2016)
相似书籍
-
The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
由: Njawa, Junior John
出版: (2024) -
Enhancing brand loyalty in Tanzanian public higher education institutions
由: Mushi, Hellena Mohamedy
出版: (2026) -
Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
由: Kaaya, Enedy Victor
出版: (2024) -
Strategic brand management : building, measuring and managing brand equity
由: Keller, Kevin Lane
出版: (2008) -
Brand management /
出版: (2010)