Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,

A dissertation submitted to Mzumbe University Dar es salaam Campus College in partial fulfillment of the requirements for the award of the degree of Masters of Science in Marketing Management (MSc-MKT) of Mzumbe University.

Saved in:

Bibliographic Details
Main Author:	Mwinchumu, Farida
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Service quality Brand loyality Telecommunication industry Customer loyality
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1742
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
by: Njawa, Junior John
Published: (2024)

Enhancing brand loyalty in Tanzanian public higher education institutions
by: Mushi, Hellena Mohamedy
Published: (2026)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
by: Kaaya, Enedy Victor
Published: (2024)

Strategic brand management : building, measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2008)

Brand management /
Published: (2010)

Strategic brand management : building, measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
by: Masika, Emmanuel Julian
Published: (2024)

Telecommunications essentials : the complete global source for communications fundamentals, data networking and the Internet, and next-generation networks /
by: Goleniewski, Lillian
Published: (2002)

Understanding brands : creating success
by: Cherton, Peter
Published: (2006)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
by: Hamisi, Musa
Published: (2024)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco
Published: (2004)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
by: Kinigwa, Gloria M.
Published: (2026)

Building brand identity : a strategy for success in a hostile marketplace /
by: Upshaw, Lynn B.
Published: (1995)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2012)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
by: Kinigwa, G.M.
Published: (2026)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
by: Mushi, Onael W.
Published: (2024)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2008)

The effect of business process outsourcing on quality of services delivered at Vodacom Tanzania
by: Mkumbo, Waziry D.
Published: (2024)

Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
by: Masunu, Mwasi Raiya
Published: (2026)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
by: Mushi, Onael Walter
Published: (2024)

Understanding brands /
by: Cheverton, Peter
Published: (2006)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam Region
by: Mwikwabhi, Mary M.
Published: (2025)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
by: Shanghali, John Wifred
Published: (2025)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
by: Tairo, Ester C
Published: (2024)

The influence of strategic innovations on the performance of Mobile Telecommunication Companies in Tanzania: The case of Vodacom Tanzania PLC.
by: Dilunga, Abrahaman.
Published: (2026)

An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
by: Khamis, Amne Rashid
Published: (2024)

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
by: Gadiel, Magreth.
Published: (2026)

Factors influencing the provision of service quality in the public health sector: The case of Morogoro regional hospital
by: Shalin, Parvez Thaver
Published: (2024)

Analysis of quality service factors and passengers’ satisfaction at bus terminals in Dar es Salaam and Morogoro regions - Tanzania,
by: Lushakuzi,Simon Shaban
Published: (2024)

Influence of quality customer service management in employees satisfaction in public organization : A case of Sengerema District Council – Mwanza
by: Anthony, Adrian
Published: (2025)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2008)

The effects of customer expectations and perception towards service quality: A case of NMB University branch and Mlimani city branch
by: Somi Loveness
Published: (2024)

IMC : using advertising and promotion to build brands
by: Duncan Tom
Published: (2002)

Data communications and computer networks
by: Gupta, Prakash C.
Published: (2011)

Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania
by: Mushi, Hellena Mohamedy
Published: (2026)

Assessment of customers’ satisfaction from large buses services in urban public transportation: A case of Ubungo bus terminal
by: Bonaventura, Adam
Published: (2024)

Quality management
by: Bedi, Kanishka
Published: (2006)

Assessment of customer’s perception and expectations of service quality in Tanzania’s commercial banks: The case of Azania bank
by: Mwandosya, Joyce E.
Published: (2024)

The influence of Business Process re-engineering on Service Quality: Evidence from Service Industry in Tanzania
by: Sungau, Joseph Joseph, et al.
Published: (2024)

Communications in the twenty-first century /
Published: (1981)