The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management(MBA-CM) of Mzumbe University

Guardado en:
Detalles Bibliográficos
Autor principal: Mwambusi, Rose Lwitiko
Formato: Tesis
Lenguaje:inglés
Publicado: Mzumbe university 2024
Materias:
Branding
Commodity purchase risk
Consumer behaviour
Business performance
Acceso en línea:https://scholar.mzumbe.ac.tz/handle/123456789/1696
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