Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Kaaya, Enedy Victor
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe university 2024
Assuntos:	Staff and customer awareness. Brand image Sales and customer awareness Marketing strategies
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1692
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