Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Guardado en:

Detalles Bibliográficos
Autor principal:	Kaaya, Enedy Victor
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe university 2024
Materias:	Staff and customer awareness. Brand image Sales and customer awareness Marketing strategies
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1692
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
por: Mwakalukwa,Tulinagwe .
Publicado: (2024)

Image processing, analysis, and machine vision
por: Sonka, Milan
Publicado: (2008)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
por: Mwinchumu, Farida
Publicado: (2024)

“Analysis of the resistance to change towards the establishment of Max Malipo: Case study of Maxcom Africa Company Limited, Kinondoni district
por: Kelvin, John
Publicado: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
por: Komwihangilo, Auson J
Publicado: (2024)

Survey report on corruption awareness, wistleblowers' protection and pople's willingness to fight it: a case study of six regions in Tanzania/
por: Legal and human rights centre
Publicado: (2015)

Loan repayment by SACCOS to commercial banks in Tanzania: A case of CRDB Bank Moshi Branch
por: Goodluck, Moshi
Publicado: (2024)

Enhancing brand loyalty in Tanzanian public higher education institutions
por: Mushi, Hellena Mohamedy
Publicado: (2026)

Introduction to digital image processing with MATLAB
por: McAndrew,Alasdair
Publicado: (2010)

Labour disputes prevention mechanisms and industrial relations: A case of wood industry in Mufindi district, Tanzania
por: Malekela,Thomas S.
Publicado: (2024)

Address cancer awareness among rural women: A case study of Morogoro rural district
por: Kotoroi, Gladness
Publicado: (2024)

Strategic brand management : building, measuring and managing brand equity
por: Keller, Kevin Lane
Publicado: (2008)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
por: Kinigwa, Gloria M.
Publicado: (2026)

Brand management /
Publicado: (2010)

Strategic brand management : building, measuring and managing brand equity
por: Keller, Kevin Lane
Publicado: (2003)

Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
por: Masunu, Mwasi Raiya
Publicado: (2026)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
por: Kinigwa, G.M.
Publicado: (2026)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
por: Mduma, Esther M.
Publicado: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
por: Tofiki, Swaumu S.
Publicado: (2024)

B2B brand management :with the cooperation of Ines Michi
por: Kotler, P.
Publicado: (2006)

Understanding brands : creating success
por: Cherton, Peter
Publicado: (2006)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
por: Maganga, Magreth
Publicado: (2024)

Strategic brand and management: Building, Measuring, and Managing brand equity
por: Keller, Kevin Lane
Publicado: (2008)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
por: Van Gelder, Sicco
Publicado: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
por: Upshaw, Lynn B.
Publicado: (1995)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
por: Mashingia, Neema N.J
Publicado: (2024)

An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited
por: Mohamed,Eginga
Publicado: (2024)

Assessing the implementation of inclusive education in Tanzania’s primary schools: A case of Mbinga district in Ruvuma region
por: Gaudence, Mbunda
Publicado: (2024)

Sales management demystifield A self teaching guide
por: Calvin J. Robert
Publicado: (2007)

Strategic brand management : a European perspective /
por: Keller, Kevin Lane
Publicado: (2012)

Customer service on the internet : building relationships, increasing loyality and staying competitive
por: Sterne, Jim
Publicado: (1996)

Strategic brand management : building, measuring, and managing brand equity
por: Keller, Kevin Lane
Publicado: (2008)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
por: Abdalla, Zainab.S
Publicado: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
por: Maganga, Magreth
Publicado: (2024)

Understanding brands /
por: Cheverton, Peter
Publicado: (2006)

Customer services-marketing and the competitive environment/
por: Mayall,Carol
Publicado: (1992)

Customer relationship management : how to turn a good business int great one
por: Robert-Phelps Graham
Publicado: (1998)

Relationship marketing : management of customer relationships /
por: Bruhn, Manfred
Publicado: (2003)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
por: Eric, Shoo Ainea
Publicado: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
por: Richard E. Ollotu,
Publicado: (2024)