The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of Master’s Degree of Business Administration (MBA-CM) of Mzumbe University.

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Autor principal: Ngowi, Anthony R.
Formato: Thesis
Idioma:inglês
Publicado em: Mzumbe University 2024
Assuntos:
Internet advertising
Consumer behavior
Promotion
Acesso em linha:https://scholar.mzumbe.ac.tz/handle/123456789/1674
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