Effectiveness of social media as a marketing communication tool in Tanzania

Effectiveness of social media as a marketing communication tool in Tanzania

A dissertation submitted to Mzumbe University as a partial fulfilment of the requirements for the award of Master’s Degree of Business Administration (MBA) of Mzumbe University

Сохранить в:

Библиографические подробности
Главный автор:	Odhiambo, Luis
Формат:	Диссертация
Язык:	английский
Опубликовано:	Mzumbe University 2024
Предметы:	Social Media Marketing Marketing Communication Tool Facebook Blog Twitter Instagram Precision Air
Online-ссылка:	https://scholar.mzumbe.ac.tz/handle/123456789/1608
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

An assessment of airline industry in Tanzania, potential opportunities and challenges : A case of Precision air.
по: Makubo, Fiona
Опубликовано: (2024)

An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel
по: Sechonge, Ally Salehe
Опубликовано: (2024)

Social survey methods for mass media research /
по: Adams, R. C.
Опубликовано: (1989)

The Influence of Social Media Marketing on SMEs Development in Tanzania: A Case of Kinondoni Municipal
по: Mshana, Elipina
Опубликовано: (2026)

Air environment and pollution /
по: Purohit, S. S.
Опубликовано: (2002)

Statistics in the media: learning and practice/
по: Hirji, Karim
Опубликовано: (2012)

Marketing communications : engagements, strategies and practice
Опубликовано: (2006)

Introduction to mass communication : media literacy and culture /
по: Baran, Stanley J.
Опубликовано: (2002)

Carriage by air
Опубликовано: (2001)

Marketing communications : interactivity, communities and content
по: Hill, Christ
Опубликовано: (2009)

Intergrated advertising, promotion, and marketing communications
по: Clow Kenneth E.
Опубликовано: (2010)

Media planning /
по: Adams, James R.
Опубликовано: (1977)

Essential of marketing communications /
по: Jim Blythe
Опубликовано: (2003)

Essential of marketing communications /
по: Jim Blythe
Опубликовано: (2003)

Mass media 09/10
Опубликовано: (2010)

Traning manual on gender and media/
Опубликовано: (2013)

Advertising media planning /
по: Sissors Jack Zanville
Опубликовано: (1976)

Mass media in a changing world /
по: Rodman, George R.
Опубликовано: (2010)

Media power in politics
по: Graber, Doris A.
Опубликовано: (1994)

Marketing communications : contents and strategies
по: Fill, Chris
Опубликовано: (1998)

Integrated advertising, promotion, and marketing communications
по: Clow, Kenneth E.
Опубликовано: (2010)

Integrated advertising, promotion, and marketing communications
по: Clow, Kenneth E.
Опубликовано: (2007)

Media law.
по: Carey, Peter
Опубликовано: (2007)

Print media monitoring report
Опубликовано: (2011)

Integrated advertising, promotion,and marketing communications
по: Clow Baack
Опубликовано: (2007)

Doing qualitative research : a practical handbook /
по: Silverman, David
Опубликовано: (2005)

20 years of Tanzania Media Women's Association (TAMWA) : moving the agenda for social transformation in Tanzania /
Опубликовано: (2008)

Advertising promotion and supplemental aspect of integrated marketing communications
по: Shimp Terence
Опубликовано: (1997)

International marketing
по: Cateora Graham
Опубликовано: (2005)

Introduction to computer numerical control (CNC) /
по: Valentino, James
Опубликовано: (2013)

Marketing plans : how to prepare them, how to use them /
по: McDonald, Malcolm
Опубликовано: (1999)

Marketing
по: Keegan, Warren
Опубликовано: (1992)

Stakeholders' proposals on the draft Media Services Bill, 2008.
Опубликовано: (2008)

Introduction to mass communications /
по: Agee, Warren Kendall
Опубликовано: (1979)

The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies
по: Chenga, Yvone
Опубликовано: (2026)

Communication for social change anthology : historical and contemporary readings /
Опубликовано: (2006)

Social skills in interpersonal communication /
по: Hargie, Owen
Опубликовано: (1994)

Social skills in interpersonal communication
по: Hargie, Owen
Опубликовано: (1994)

Promoting sales of residential properties in Tanzania: How effective are the social media platforms?
по: Ditopile, Silver
Опубликовано: (2026)

Intergrated advertising, promotion,and marketing communications
по: Clow, Kenneth E.
Опубликовано: (2002)