Effectiveness of social media as a marketing communication tool in Tanzania

Effectiveness of social media as a marketing communication tool in Tanzania

A dissertation submitted to Mzumbe University as a partial fulfilment of the requirements for the award of Master’s Degree of Business Administration (MBA) of Mzumbe University

Guardado en:

Detalles Bibliográficos
Autor principal:	Odhiambo, Luis
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	Social Media Marketing Marketing Communication Tool Facebook Blog Twitter Instagram Precision Air
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1608
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

An assessment of airline industry in Tanzania, potential opportunities and challenges : A case of Precision air.
por: Makubo, Fiona
Publicado: (2024)

An assessment of the role of social media networks as a new marketing tool in Telecommunication companies: A case study of Zantel
por: Sechonge, Ally Salehe
Publicado: (2024)

Social survey methods for mass media research /
por: Adams, R. C.
Publicado: (1989)

The Influence of Social Media Marketing on SMEs Development in Tanzania: A Case of Kinondoni Municipal
por: Mshana, Elipina
Publicado: (2026)

Air environment and pollution /
por: Purohit, S. S.
Publicado: (2002)

Statistics in the media: learning and practice/
por: Hirji, Karim
Publicado: (2012)

Marketing communications : engagements, strategies and practice
Publicado: (2006)

Introduction to mass communication : media literacy and culture /
por: Baran, Stanley J.
Publicado: (2002)

Carriage by air
Publicado: (2001)

Marketing communications : interactivity, communities and content
por: Hill, Christ
Publicado: (2009)

Intergrated advertising, promotion, and marketing communications
por: Clow Kenneth E.
Publicado: (2010)

Media planning /
por: Adams, James R.
Publicado: (1977)

Essential of marketing communications /
por: Jim Blythe
Publicado: (2003)

Essential of marketing communications /
por: Jim Blythe
Publicado: (2003)

Mass media 09/10
Publicado: (2010)

Traning manual on gender and media/
Publicado: (2013)

Advertising media planning /
por: Sissors Jack Zanville
Publicado: (1976)

Mass media in a changing world /
por: Rodman, George R.
Publicado: (2010)

Media power in politics
por: Graber, Doris A.
Publicado: (1994)

Marketing communications : contents and strategies
por: Fill, Chris
Publicado: (1998)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2010)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2007)

Media law.
por: Carey, Peter
Publicado: (2007)

Print media monitoring report
Publicado: (2011)

Integrated advertising, promotion,and marketing communications
por: Clow Baack
Publicado: (2007)

Doing qualitative research : a practical handbook /
por: Silverman, David
Publicado: (2005)

20 years of Tanzania Media Women's Association (TAMWA) : moving the agenda for social transformation in Tanzania /
Publicado: (2008)

Advertising promotion and supplemental aspect of integrated marketing communications
por: Shimp Terence
Publicado: (1997)

International marketing
por: Cateora Graham
Publicado: (2005)

Introduction to computer numerical control (CNC) /
por: Valentino, James
Publicado: (2013)

Marketing plans : how to prepare them, how to use them /
por: McDonald, Malcolm
Publicado: (1999)

Marketing
por: Keegan, Warren
Publicado: (1992)

Stakeholders' proposals on the draft Media Services Bill, 2008.
Publicado: (2008)

Introduction to mass communications /
por: Agee, Warren Kendall
Publicado: (1979)

The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies
por: Chenga, Yvone
Publicado: (2026)

Communication for social change anthology : historical and contemporary readings /
Publicado: (2006)

Social skills in interpersonal communication /
por: Hargie, Owen
Publicado: (1994)

Social skills in interpersonal communication
por: Hargie, Owen
Publicado: (1994)

Promoting sales of residential properties in Tanzania: How effective are the social media platforms?
por: Ditopile, Silver
Publicado: (2026)

Intergrated advertising, promotion,and marketing communications
por: Clow, Kenneth E.
Publicado: (2002)