Effectiveness of social media as a marketing communication tool in Tanzania

Effectiveness of social media as a marketing communication tool in Tanzania

A dissertation submitted to Mzumbe University as a partial fulfilment of the requirements for the award of Master’s Degree of Business Administration (MBA) of Mzumbe University

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Bibliographic Details
Main Author:	Odhiambo, Luis
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Social Media Marketing Marketing Communication Tool Facebook Blog Twitter Instagram Precision Air
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1608
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