The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University
Na minha lista:
| Autor principal: | Njawa, Junior John |
|---|---|
| Formato: | Thesis |
| Idioma: | inglês |
| Publicado em: |
Mzumbe University
2024
|
| Assuntos: | |
| Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1603 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados
How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, G.M.
Publicado em: (2026)
Por: Kinigwa, G.M.
Publicado em: (2026)
Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
Por: Mwinchumu, Farida
Publicado em: (2024)
Por: Mwinchumu, Farida
Publicado em: (2024)
Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Por: Bee, Filomena Faustine
Publicado em: (2024)
Por: Bee, Filomena Faustine
Publicado em: (2024)
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)
Por: Ngowi, Anthony R.
Publicado em: (2024)
Computer networks and internets : with Internet applications /
Por: Comer, Douglas
Publicado em: (2004)
Por: Comer, Douglas
Publicado em: (2004)
Advertising and promotion An intergrated marketing communications perspective
Por: Belch George E.
Publicado em: (2003)
Por: Belch George E.
Publicado em: (2003)
Telecommunications essentials : the complete global source for communications fundamentals, data networking and the Internet, and next-generation networks /
Por: Goleniewski, Lillian
Publicado em: (2002)
Por: Goleniewski, Lillian
Publicado em: (2002)
Effective advertising : understanding when, how, and why advertising works
Por: Tellis, Gerard J.
Publicado em: (2004)
Por: Tellis, Gerard J.
Publicado em: (2004)
Data communications and computer networks
Por: Gupta, Prakash C.
Publicado em: (2011)
Por: Gupta, Prakash C.
Publicado em: (2011)
Enhancing brand loyalty in Tanzanian public higher education institutions
Por: Mushi, Hellena Mohamedy
Publicado em: (2026)
Por: Mushi, Hellena Mohamedy
Publicado em: (2026)
Assessing the effectiveness of advertising /
Por: Lovell, Mark
Publicado em: (1975)
Por: Lovell, Mark
Publicado em: (1975)
The loyalty effect : the hidden force behind growth, profits, and lasting value /
Por: Reichheld, Frederick F.
Publicado em: (1996)
Por: Reichheld, Frederick F.
Publicado em: (1996)
Effective advertising : understanding when, how and why advertising works/
Por: Tellis, Gerald J.
Publicado em: (2006)
Por: Tellis, Gerald J.
Publicado em: (2006)
The influence of strategic innovations on the performance of Mobile Telecommunication Companies in Tanzania: The case of Vodacom Tanzania PLC.
Por: Dilunga, Abrahaman.
Publicado em: (2026)
Por: Dilunga, Abrahaman.
Publicado em: (2026)
Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
Por: Masunu, Mwasi Raiya
Publicado em: (2026)
Por: Masunu, Mwasi Raiya
Publicado em: (2026)
Telecommunications : protocols and design /
Por: Spragins, John D.
Publicado em: (1991)
Por: Spragins, John D.
Publicado em: (1991)
The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
Por: Mwambusi, Rose Lwitiko
Publicado em: (2024)
Por: Mwambusi, Rose Lwitiko
Publicado em: (2024)
Brands, trademarks, and advertising /
Por: Ryder, Rodney D.
Publicado em: (2003)
Por: Ryder, Rodney D.
Publicado em: (2003)
Advertising : principles and practice
Por: Moriarty, Sandra
Publicado em: (2009)
Por: Moriarty, Sandra
Publicado em: (2009)
Advertising /
Publicado em: (2010)
Publicado em: (2010)
Advertising management /
Por: Jethwaney, Jaishri N.
Publicado em: (2006)
Por: Jethwaney, Jaishri N.
Publicado em: (2006)
Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
Por: Komwihangilo, Auson J
Publicado em: (2024)
Por: Komwihangilo, Auson J
Publicado em: (2024)
Advertising: its purpose, principles and practice/
Por: Nicholl, David Shelley
Publicado em: (1973)
Por: Nicholl, David Shelley
Publicado em: (1973)
Advertising management
Por: Batra, Rajeev
Publicado em: (2008)
Por: Batra, Rajeev
Publicado em: (2008)
Contemporary advertising /
Por: Arens, William F.
Publicado em: (2002)
Por: Arens, William F.
Publicado em: (2002)
An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
Por: Abdalla, Zainab.S
Publicado em: (2024)
Por: Abdalla, Zainab.S
Publicado em: (2024)
Business data networks and telecommunications /
Por: Panko, Raymond R.
Publicado em: (2007)
Por: Panko, Raymond R.
Publicado em: (2007)
International handbook of advertising.
Por: Dunn, S. Watson
Publicado em: (1963)
Por: Dunn, S. Watson
Publicado em: (1963)
How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, Gloria M.
Publicado em: (2026)
Por: Kinigwa, Gloria M.
Publicado em: (2026)
Marketing models
Por: Lilien Gary L.
Publicado em: (2003)
Por: Lilien Gary L.
Publicado em: (2003)
Organizational behavior /
Por: Kreitner, Robert
Publicado em: (2008)
Por: Kreitner, Robert
Publicado em: (2008)
Organizational behavior /
Por: Arnold, Hugh J.
Publicado em: (1986)
Por: Arnold, Hugh J.
Publicado em: (1986)
Registos relacionados
-
How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, G.M.
Publicado em: (2026) -
Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
Por: Mwinchumu, Farida
Publicado em: (2024) -
Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Por: Bee, Filomena Faustine
Publicado em: (2024) -
The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024) -
Computer networks and internets : with Internet applications /
Por: Comer, Douglas
Publicado em: (2004)