The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network

A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Njawa, Junior John
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	Advertising organizational Performance Tigo telecommunication network Brand Loyalty Consumer Behavior
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1603
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