The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network

A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University

Saved in:

Bibliographic Details
Main Author:	Njawa, Junior John
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Advertising organizational Performance Tigo telecommunication network Brand Loyalty Consumer Behavior
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1603
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
by: Kinigwa, G.M.
Published: (2026)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
by: Mwinchumu, Farida
Published: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
by: Bee, Filomena Faustine
Published: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
by: Ngowi, Anthony R.
Published: (2024)

Computer networks and internets : with Internet applications /
by: Comer, Douglas
Published: (2004)

Effective advertising : understanding when, how, and why advertising works
by: Tellis, Gerard J.
Published: (2004)

Telecommunications essentials : the complete global source for communications fundamentals, data networking and the Internet, and next-generation networks /
by: Goleniewski, Lillian
Published: (2002)

Assessing the effectiveness of advertising /
by: Lovell, Mark
Published: (1975)

Effective advertising : understanding when, how and why advertising works/
by: Tellis, Gerald J.
Published: (2006)

Data communications and computer networks
by: Gupta, Prakash C.
Published: (2011)

Enhancing brand loyalty in Tanzanian public higher education institutions
by: Mushi, Hellena Mohamedy
Published: (2026)

The loyalty effect : the hidden force behind growth, profits, and lasting value /
by: Reichheld, Frederick F.
Published: (1996)

Advertising : principles and practice
by: Moriarty, Sandra
Published: (2009)

The influence of strategic innovations on the performance of Mobile Telecommunication Companies in Tanzania: The case of Vodacom Tanzania PLC.
by: Dilunga, Abrahaman.
Published: (2026)

Advertising /
Published: (2010)

Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance
by: Masunu, Mwasi Raiya
Published: (2026)

Advertising management /
by: Jethwaney, Jaishri N.
Published: (2006)

Advertising: its purpose, principles and practice/
by: Nicholl, David Shelley
Published: (1973)

Brands, trademarks, and advertising /
by: Ryder, Rodney D.
Published: (2003)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
by: Mwambusi, Rose Lwitiko
Published: (2024)

Advertising management
by: Batra, Rajeev
Published: (2008)

Contemporary advertising /
by: Arens, William F.
Published: (2002)

Telecommunications : protocols and design /
by: Spragins, John D.
Published: (1991)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
by: Komwihangilo, Auson J
Published: (2024)

International handbook of advertising.
by: Dunn, S. Watson
Published: (1963)

Marketing models
by: Lilien Gary L.
Published: (2003)

Integrated advertising, promotion, and marketing communicaitons /
by: Clow Kenneth E.
Published: (2009)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
by: Abdalla, Zainab.S
Published: (2024)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
by: Broadbent, Simon
Published: (1975)

Advertising Law and ethics /
by: Sawant, Justice, P. B.
Published: (2002)

Advertising in modern life /
by: Gloag John
Published: (1959)

Advertising principles and practice /
by: Wells William
Published: (2006)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
by: Kinigwa, Gloria M.
Published: (2026)

Business data networks and telecommunications /
by: Panko, Raymond R.
Published: (2007)

Organizational behavior /
by: Kreitner, Robert
Published: (2008)

Organizational behavior /
by: Arnold, Hugh J.
Published: (1986)

Organizational Behavior
by: Robbins, Stephen P.
Published: (2001)

Organizational behavior /
by: Luthans, Fred
Published: (1992)

Organizational behavior /
by: McShane, Steven Lattimore
Published: (2005)

Organizational behavior /
by: Luthans, Fred
Published: (2008)