The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

A dissertation Submitted to Mzumbe University as a Partial fulfillment of the requirement for the award Master’s Degree of Business Administration in Corporate Management (MBA-CM)

Сохранить в:

Библиографические подробности
Главный автор:	Mwakalukwa,Tulinagwe .
Формат:	Диссертация
Язык:	английский
Опубликовано:	Mzumbe University 2024
Предметы:	Internal marketing on customer Marketing awareness Customer buying decision
Online-ссылка:	https://scholar.mzumbe.ac.tz/handle/123456789/1600
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
по: Kyeju, Diana
Опубликовано: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
по: Kaaya, Enedy Victor
Опубликовано: (2024)

Defying the limits : reaching new heights in customer relationship management
Опубликовано: (2000)

Buying and selling private companies and businesses
по: Beswick, Simon
Опубликовано: (1996)

Customer services-marketing and the competitive environment/
по: Mayall,Carol
Опубликовано: (1992)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
по: Mageni, Joseph
Опубликовано: (2025)

Microeconomics
по: PARKIN, Michael
Опубликовано: (2010)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
по: Mashingia, Neema N.J
Опубликовано: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
по: Abdalla, Zainab.S
Опубликовано: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
по: Tofiki, Swaumu S.
Опубликовано: (2024)

Market driven strategy Process for creating value with a new introduction
по: Day S. George
Опубликовано: (1999)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
по: Kazula, Lameck Zacharia
Опубликовано: (2024)

Marketing / A customer-centric approach
по: Sommers Montrose S.
Опубликовано: (2007)

Marketing management
по: Winer S Russell
Опубликовано: (2004)

Strategic marketing : Creating competitive advantage /
по: West, Douglas
Опубликовано: (2006)

Services marking Integrating customer focus across the firm
по: Wilson, Alan
Опубликовано: (2008)

Services management and marketing A customer relationship management approach
по: Gronroos, Christian
Опубликовано: (2001)

Relationship marketing : management of customer relationships
по: Bruhn, Manfred
Опубликовано: (2002)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
по: Mduma, Esther M.
Опубликовано: (2024)

Services marketing Managing the service value chain
по: Bruhn Manfred
Опубликовано: (2006)

Services marketing Managing the service value chain
по: Bruhn Manfred
Опубликовано: (2006)

Customer service on the internet : building relationships, increasing loyality and staying competitive
по: Sterne, Jim
Опубликовано: (1996)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
по: Mbaga, Mwedady Hemedi
Опубликовано: (2024)

Marketing research Within a charging information enviroment
по: Hai F. Joseph Jr
Опубликовано: (2006)

Services marketing : integrating customer focus across the firm /
по: Zeithaml, Valarie A.
Опубликовано: (2006)

Marketing management in the 21st century
по: Capon, Noel

Consumer behavior
по: Hoyer, Wayne D.
Опубликовано: (2008)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
по: Bee, Filomena Faustine
Опубликовано: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
по: Hemedi, Kalezi
Опубликовано: (2024)

“Analysis of the resistance to change towards the establishment of Max Malipo: Case study of Maxcom Africa Company Limited, Kinondoni district
по: Kelvin, John
Опубликовано: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
по: Richard E. Ollotu,
Опубликовано: (2024)

International Business
по: SHENKAR, Oded
Опубликовано: (2015)

Customer relationship management : how to turn a good business int great one
по: Robert-Phelps Graham
Опубликовано: (1998)

Relationship marketing : management of customer relationships /
по: Bruhn, Manfred
Опубликовано: (2003)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
по: Eric, Shoo Ainea
Опубликовано: (2024)

The factors influencing customers choice of banking services in Tanzania.
по: Zainabu,Msangi
Опубликовано: (2024)

Retail management
по: Bajaj, Chetan
Опубликовано: (2005)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
по: Tairo, Ester C
Опубликовано: (2024)

Basic marketing management
по: Dalrymple, Douglas J.
Опубликовано: (2000)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
по: Hamisi, Musa
Опубликовано: (2024)