The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

A dissertation Submitted to Mzumbe University as a Partial fulfillment of the requirement for the award Master’s Degree of Business Administration in Corporate Management (MBA-CM)

Guardado en:

Detalles Bibliográficos
Autor principal:	Mwakalukwa,Tulinagwe .
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	Internal marketing on customer Marketing awareness Customer buying decision
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1600
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
por: Kyeju, Diana
Publicado: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
por: Kaaya, Enedy Victor
Publicado: (2024)

Defying the limits : reaching new heights in customer relationship management
Publicado: (2000)

Buying and selling private companies and businesses
por: Beswick, Simon
Publicado: (1996)

Customer services-marketing and the competitive environment/
por: Mayall,Carol
Publicado: (1992)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)

Microeconomics
por: PARKIN, Michael
Publicado: (2010)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
por: Mashingia, Neema N.J
Publicado: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
por: Abdalla, Zainab.S
Publicado: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
por: Tofiki, Swaumu S.
Publicado: (2024)

Market driven strategy Process for creating value with a new introduction
por: Day S. George
Publicado: (1999)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
por: Kazula, Lameck Zacharia
Publicado: (2024)

Marketing / A customer-centric approach
por: Sommers Montrose S.
Publicado: (2007)

Marketing management
por: Winer S Russell
Publicado: (2004)

Strategic marketing : Creating competitive advantage /
por: West, Douglas
Publicado: (2006)

Services marking Integrating customer focus across the firm
por: Wilson, Alan
Publicado: (2008)

Services management and marketing A customer relationship management approach
por: Gronroos, Christian
Publicado: (2001)

Relationship marketing : management of customer relationships
por: Bruhn, Manfred
Publicado: (2002)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
por: Mduma, Esther M.
Publicado: (2024)

Services marketing Managing the service value chain
por: Bruhn Manfred
Publicado: (2006)

Services marketing Managing the service value chain
por: Bruhn Manfred
Publicado: (2006)

Customer service on the internet : building relationships, increasing loyality and staying competitive
por: Sterne, Jim
Publicado: (1996)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024)

Marketing research Within a charging information enviroment
por: Hai F. Joseph Jr
Publicado: (2006)

Services marketing : integrating customer focus across the firm /
por: Zeithaml, Valarie A.
Publicado: (2006)

Marketing management in the 21st century
por: Capon, Noel

Consumer behavior
por: Hoyer, Wayne D.
Publicado: (2008)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
por: Hemedi, Kalezi
Publicado: (2024)

“Analysis of the resistance to change towards the establishment of Max Malipo: Case study of Maxcom Africa Company Limited, Kinondoni district
por: Kelvin, John
Publicado: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
por: Richard E. Ollotu,
Publicado: (2024)

International Business
por: SHENKAR, Oded
Publicado: (2015)

Customer relationship management : how to turn a good business int great one
por: Robert-Phelps Graham
Publicado: (1998)

Relationship marketing : management of customer relationships /
por: Bruhn, Manfred
Publicado: (2003)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
por: Eric, Shoo Ainea
Publicado: (2024)

The factors influencing customers choice of banking services in Tanzania.
por: Zainabu,Msangi
Publicado: (2024)

Retail management
por: Bajaj, Chetan
Publicado: (2005)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
por: Tairo, Ester C
Publicado: (2024)

Basic marketing management
por: Dalrymple, Douglas J.
Publicado: (2000)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
por: Hamisi, Musa
Publicado: (2024)