The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of Master’s degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

Na minha lista:

Detalhes bibliográficos
Autor principal:	Richard E. Ollotu
Idioma:	inglês
Publicado em:	Mzumbe university 2024
Assuntos:	Customer satisfaction in the banking sector. External customer satisfaction. Strategic rewards on customer satisfaction.
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1553
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
Por: Kazula, Lameck Zacharia
Publicado em: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
Por: Abdalla, Zainab.S
Publicado em: (2024)

Factors affecting customer satisfaction in banking industry in Tanzania: A case of national microfinance bank (NMB) Bagamoyo branch
Por: Chawinga, Elizabeth
Publicado em: (2026)

The effect of automated teller machine (ATM) service on customer satisfaction in the Tanzanian banking sector: The case study of National Microfinance Bank (NMB), Ifakara branch
Por: Tillya, Joseph J.
Publicado em: (2024)

An assessment of the impact of integrated Logistics system of healthcare commodities on customer satisfaction in Tanzanian health system: A case of primary healthcare facilities in Ilemela Municipal Council, Mwanza Region
Por: Eric, Shoo Ainea
Publicado em: (2024)

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
Por: Gadiel, Magreth.
Publicado em: (2026)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
Por: Shanghali, John Wifred
Publicado em: (2025)

Assessment of the impact of e-banking on provision of quality service in banks A case study of Exim bank (T) Ltd. Mwanza branch
Por: Tarimo, Bruno E.
Publicado em: (2024)

Analysis of customers’ satisfaction with library services at the Sokoine National Agricultural Library (SNAL) in Morogoro region in Tanzania
Por: Bea, George, et al.
Publicado em: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
Por: Mduma, Esther M.
Publicado em: (2024)

The determinants of employee Job satisfaction: The case of agriculture extension officers in Wanging’ombe district council,
Por: Mbungu, Bernard Elias
Publicado em: (2024)

Assessment of customers’ satisfaction from large buses services in urban public transportation: A case of Ubungo bus terminal
Por: Bonaventura, Adam
Publicado em: (2024)

Assessment of customer’s perception and expectations of service quality in Tanzania’s commercial banks: The case of Azania bank
Por: Mwandosya, Joyce E.
Publicado em: (2024)

Defying the limits : reaching new heights in customer relationship management
Publicado em: (2000)

Assesment of the impact of service quality on customer satisfaction and loyality in banking Sector in Tanzania: Case of Diamond trust bank (Ltd) Tanga
Por: Tarimo, Lilian
Publicado em: (2024)

An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
Por: Khamis, Amne Rashid
Publicado em: (2024)

Measuring satisfaction of usage for the web-based information system (WBIS) for E-services: A case of Tanzania
Por: Gabriel, Anthony M.
Publicado em: (2026)

The loyalty effect : the hidden force behind growth, profits, and lasting value /
Por: Reichheld, Frederick F.
Publicado em: (1996)

Factors influencing customer satisfaction in bonded warehouse operations. a survey of bonded warehouses – Zanzibar.
Por: Kassim, K.H
Publicado em: (2024)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
Por: Masika, Emmanuel Julian
Publicado em: (2024)

The effect of price fairness and customer service on customer satisfaction :The case of mobile phone users of Tanga city
Por: Mlekwa, Moses Denis
Publicado em: (2024)

An assessment on services quality in social security schemes in Tanzania: A case study of NSSF –Tanga regional office
Por: Nguzo, Said K.
Publicado em: (2024)

Factors influencing customer satisfaction in bonded warehouse operations: A survey of bonded warehouses – Zanzibar.
Por: Kassim, Kassim H.
Publicado em: (2024)

The impact of customer relationship management on the performance of banks in Tanzania: A case of Exim Bank (T) LTD
Por: Kapologwe, Lugano A.
Publicado em: (2024)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
Por: Mushi, Onael W.
Publicado em: (2024)

Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs /
Por: Vavra, Terry G.
Publicado em: (1997)

Principles and practice of marketing
Por: Jobber, David
Publicado em: (1998)

Influence of quality customer service management in employees satisfaction in public organization : A case of Sengerema District Council – Mwanza
Por: Anthony, Adrian
Publicado em: (2025)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
Por: Tairo, Ester C
Publicado em: (2024)

Management accounting for business decisions
Por: Drury, Colin
Publicado em: (2001)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
Por: Mushi, Onael Walter
Publicado em: (2024)

Factors influencing the provision of service quality in the public health sector: The case of Morogoro regional hospital
Por: Shalin, Parvez Thaver
Publicado em: (2024)

Law of banking
Por: Myneni, S. R
Publicado em: (2006)

Customers’ switching behavior on banking performance: A case of National Bank of Commerce Morogoro.
Por: Murungu, Fadhili
Publicado em: (2024)

Practice of banking 1: study text in banking /
Publicado em: (1985)

The impact of work life balance on employees job satisfaction in banking sector in Tanzania”. A case of TPB Bank Plc Dar es Salaam
Por: Chitenje, Lilian G
Publicado em: (2026)

The impact of work life balance on employees job satisfaction in banking sector in Tanzania”. A case of TPB Bank Plc Dar es Salaam
Por: Chitenje, Lilian
Publicado em: (2026)

Factors for employees' job satisfaction in the public sector:The case study of immigration department Zanzibar
Por: Kombo, Juma M
Publicado em: (2024)

Influnce of customer service management in performance of banking industry : The case of microfunace bank , Mororgoro Tnzania
Por: Lyatuu, Emmanuel
Publicado em: (2024)

The role of credit cards on retaining bank customers at National Microfinance Bank plc.
Por: Masika, Ashery Edward
Publicado em: (2026)