Factors influencing generation Y of Tanzanian market towards postpaid mobile phone services

Factors influencing generation Y of Tanzanian market towards postpaid mobile phone services

A dissertation submitted in partial fulfilment of the requirements for the award of the Degree of Master of Business Administration (MBA) in Corporate Management of Mzumbe University

Salvato in:

Dettagli Bibliografici
Autore principale:	Venance, Paulina
Natura:	Tesi
Lingua:	inglese
Pubblicazione:	Mzumbe University 2024
Soggetti:	Market-Tanzania Service Quality Generation Y Underpinning Theory Customer Loyalty Mobile Phone Services
Accesso online:	https://scholar.mzumbe.ac.tz/handle/123456789/1460
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

The impact of mobile phone banking to the reduction of income poverty in Tanzania: A case of M-PESA
di: Nyambo, Editha Eliger
Pubblicazione: (2024)

Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
di: Zephania, Glory
Pubblicazione: (2024)

An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited
di: Mohamed,Eginga
Pubblicazione: (2024)

An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
di: Khamis, Amne Rashid
Pubblicazione: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
di: Maganga, Magreth
Pubblicazione: (2024)

The effect of price fairness and customer service on customer satisfaction :The case of mobile phone users of Tanga city
di: Mlekwa, Moses Denis
Pubblicazione: (2024)

Factors influencing the adoption of mobile financial services in the unbanked population: The case of Chamwino District
di: Lema, Aulelius
Pubblicazione: (2024)

Enhancing brand loyalty in Tanzanian public higher education institutions
di: Mushi, Hellena Mohamedy
Pubblicazione: (2026)

Contribution of women’s income generating activities on access to health services at the household level: A case of vision fund Tanzania in Morogoro
di: Mwaigaga, Grace Nahason
Pubblicazione: (2024)

Assessing the impact of income generating activities toward development of coastal communities in Tanzania: A case of Pangani District council, Tanzania
di: Kaskazi, Rose P.
Pubblicazione: (2024)

Factors influencing the adoption of mobile financial services in the unbanked population: The case of Chamwino District
di: Aulelius, L.
Pubblicazione: (2024)

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
di: Gadiel, Magreth.
Pubblicazione: (2026)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
di: Maganga, Magreth
Pubblicazione: (2024)

Security of mobile money transfer in telecommunication industry in Tanzania,
di: Mikumuo, Shamte
Pubblicazione: (2024)

The role of social media in service promotion in Tanzania: A multiple cases of Vodacom and Tigo communication companies
di: Chenga, Yvone
Pubblicazione: (2026)

Challenges facing mobile banking services in reaching customers in Tanzania: A case of National Microfinance Bank (NMB) in Coastal region.
di: Biteya, A.
Pubblicazione: (2026)

Analysis of consumer legal protection in mobile money transaction services in Tanzania
di: Mutagwaba, Doreen D.
Pubblicazione: (2024)

The role of mobile money services in improving microfinance services in rural areas: A case of m-pesa in Kilosa, Morogoro
di: Hoope, Saskia
Pubblicazione: (2024)

The impact of mobile money services on the growth of micro, small and medium enterprises in Nkasi district council
di: Tumaini, Israel Njabu
Pubblicazione: (2024)

The effects of pension on labour mobility to civil servants in Tanzania: The case of Morogoro municipality
di: Mwaikambo, Kaisi A.
Pubblicazione: (2024)

Factors influencing consumers’ adoption of mobile commerce in Tanzania: A case of Ilala district in Dar es salaam region in Tanzania.
di: Msonge, Hima .E.
Pubblicazione: (2024)

Quality management
di: Bedi, Kanishka
Pubblicazione: (2006)

The effects of customer expectations and perception towards service quality: A case of NMB University branch and Mlimani city branch
di: Somi Loveness
Pubblicazione: (2024)

Assessment of challenges facing higher learning institutions in income generation in Tanzania: A case study of selected institutions
di: Buxay, Benedict T.
Pubblicazione: (2024)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam Region
di: Mwikwabhi, Mary M.
Pubblicazione: (2025)

Preservation of library materials : conference held at the National Library of Austria, Vienna, April 7-10, 1986 /
Pubblicazione: (1987)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
di: Kinigwa, G.M.
Pubblicazione: (2026)

Analysis of quality service factors and passengers’ satisfaction at bus terminals in Dar es Salaam and Morogoro regions - Tanzania,
di: Lushakuzi,Simon Shaban
Pubblicazione: (2024)

Services marketing and management
di: Balaji, B.
Pubblicazione: (2006)

Factors influencing the provision of service quality in the public health sector: The case of Morogoro regional hospital
di: Shalin, Parvez Thaver
Pubblicazione: (2024)

The influence of Business Process re-engineering on Service Quality: Evidence from Service Industry in Tanzania
di: Sungau, Joseph Joseph, et al.
Pubblicazione: (2024)

Assessment of factors that determine deposits mobilization in Tanzanian financial institution : A case of Tanzania Postal Bank
di: Telatela, Shabani
Pubblicazione: (2024)

Influence of quality customer service management in employees satisfaction in public organization : A case of Sengerema District Council – Mwanza
di: Anthony, Adrian
Pubblicazione: (2025)

Towards mobile learning deployment in higher learning institutions: A report on the qualitative inquiries conducted in four universities in Tanzania
di: Ghasia, Mohamed A., et al.
Pubblicazione: (2024)

An introduction to syntax /
di: Van Valin, Robert D.
Pubblicazione: (2001)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
di: Shanghali, John Wifred
Pubblicazione: (2025)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
di: Hamisi, Musa
Pubblicazione: (2024)

The economic impact of m-banking on small business development in Tanzania: The case study of Kariakoo foodstuff vendors
di: Lugisi, Patrick Malando
Pubblicazione: (2024)

Syntax : a generative introduction /
di: Carnie, Andrew
Pubblicazione: (2013)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
di: Abdalla, Zainab.S
Pubblicazione: (2024)