Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

Сохранить в:

Библиографические подробности
Главный автор:	Tairo, Ester C
Формат:	Диссертация
Язык:	английский
Опубликовано:	Mzumbe University 2024
Предметы:	Customer data usage in banking industry Service quality in banking industry Customer equity Customer relationship management
Online-ссылка:	https://scholar.mzumbe.ac.tz/handle/123456789/1284
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

The impact of customer relationship management on the performance of banks in Tanzania: A case of Exim Bank (T) LTD
по: Kapologwe, Lugano A.
Опубликовано: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
по: Abdalla, Zainab.S
Опубликовано: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
по: Kazula, Lameck Zacharia
Опубликовано: (2024)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam Region
по: Mwikwabhi, Mary M.
Опубликовано: (2025)

E-banking and its relationship to customer’s perceived usefulness: A case of commercial banks in Morogoro municipality
по: Sangali, Samwel John
Опубликовано: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
по: Mduma, Esther M.
Опубликовано: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
по: Richard E. Ollotu,
Опубликовано: (2024)

Customers’ switching behavior on banking performance: A case of National Bank of Commerce Morogoro.
по: Murungu, Fadhili
Опубликовано: (2024)

Customer relationship management : how to turn a good business int great one
по: Robert-Phelps Graham
Опубликовано: (1998)

Factors affecting customer loyalty in banking sector in Tanzania: The case of CRDB, Azikiwe branch, Dar es Salaam.
по: Gadiel, Magreth.
Опубликовано: (2026)

The role of credit cards on retaining bank customers at National Microfinance Bank plc.
по: Masika, Ashery Edward
Опубликовано: (2026)

Service quality delivery and its impact on customer satisfaction in the bank services in Tanzania: The case of Moshi Uchumi Commercial Bank
по: Shanghali, John Wifred
Опубликовано: (2025)

Assesment of the impact of service quality on customer satisfaction and loyality in banking Sector in Tanzania: Case of Diamond trust bank (Ltd) Tanga
по: Tarimo, Lilian
Опубликовано: (2024)

Influence of customer service management in performance of banking industry : The case of microfinance bank , Mororgoro Tanzania
по: Lyatuu, Emmanuel D
Опубликовано: (2024)

Factors affecting customer satisfaction in banking industry in Tanzania: A case of national microfinance bank (NMB) Bagamoyo branch
по: Chawinga, Elizabeth
Опубликовано: (2026)

Influnce of customer service management in performance of banking industry : The case of microfunace bank , Mororgoro Tnzania
по: Lyatuu, Emmanuel
Опубликовано: (2024)

Customer perceptions on E-Banking in Tanzania: A case of selected commercial bank in Dar es salaam
по: Erick, Clearence
Опубликовано: (2024)

The factors influencing customers choice of banking services in Tanzania.
по: Zainabu,Msangi
Опубликовано: (2024)

Services management and marketing A customer relationship management approach
по: Gronroos, Christian
Опубликовано: (2001)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
по: Masika, Emmanuel Julian
Опубликовано: (2024)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
по: Hamisi, Musa
Опубликовано: (2024)

Assessment of customer’s perception and expectations of service quality in Tanzania’s commercial banks: The case of Azania bank
по: Mwandosya, Joyce E.
Опубликовано: (2024)

Law of banking
по: Myneni, S. R
Опубликовано: (2006)

Practice of banking 1: study text in banking /
Опубликовано: (1985)

Strategic marketing : Creating competitive advantage /
по: West, Douglas
Опубликовано: (2006)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
по: Mashingia, Neema N.J
Опубликовано: (2024)

Serving the public: Customer management in local government
по: Tam, Henry
Опубликовано: (1993)

The effects of customer service on organizational performance: A case of KBC Morogoro municipality
по: Kihombo, Dafrosa B
Опубликовано: (2024)

Services marking Integrating customer focus across the firm
по: Wilson, Alan
Опубликовано: (2008)

Customer service on the internet : building relationships, increasing loyality and staying competitive
по: Sterne, Jim
Опубликовано: (1996)

Defying the limits : reaching new heights in customer relationship management
Опубликовано: (2000)

Fundamentals of selling Customers for life through services
по: Futrell Charles M.
Опубликовано: (2009)

Service quality and customer satisfaction in transport service industry in Tanzania : A case of Dar express bus company
по: Mushi, Onael W.
Опубликовано: (2024)

Assessment of the impact of e-banking on provision of quality service in banks A case study of Exim bank (T) Ltd. Mwanza branch
по: Tarimo, Bruno E.
Опубликовано: (2024)

The effect of automated teller machine (ATM) service on customer satisfaction in the Tanzanian banking sector: The case study of National Microfinance Bank (NMB), Ifakara branch
по: Tillya, Joseph J.
Опубликовано: (2024)

Services marketing Managing the service value chain
по: Bruhn Manfred
Опубликовано: (2006)

Services marketing Managing the service value chain
по: Bruhn Manfred
Опубликовано: (2006)

Customer services-marketing and the competitive environment/
по: Mayall,Carol
Опубликовано: (1992)

An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
по: Khamis, Amne Rashid
Опубликовано: (2024)

Relationship marketing : management of customer relationships
по: Bruhn, Manfred
Опубликовано: (2002)