Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

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Detalhes bibliográficos
Autor principal:	Tairo, Ester C
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	Customer data usage in banking industry Service quality in banking industry Customer equity Customer relationship management
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1284
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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