Economics for business
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems
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| Autor principal: | |
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| Formato: | Libro |
| Publicado: |
London :
McGraw-Hill Education,
c2007.
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| Edición: | 2nd ed. |
| Materias: | |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 9780077114510 |c TZS 15,000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 338.5 BEG |
| 100 | 1 | |a Begg, David K. H. | |
| 245 | 1 | 0 | |a Economics for business |b |c / David K. H. Begg and Damian Ward |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b McGraw-Hill Education, |c c2007. | ||
| 300 | |a xix, 380 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | |a Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization | ||
| 520 | |a Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems | ||
| 546 | |a eng | ||
| 650 | 0 | |a Managerial economics. | |
| 650 | 0 | |a Economics | |
| 942 | |c BK | ||
| 999 | |c 9029 |d 9029 | ||