Managerial economics : foundations of business analysis and strategy /

Managerial Economics

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Bibliographic Details
Main Author: Thomas, Christopher R.
Other Authors: Maurice, S. Charles
Format: Book
Published: New York : McGraw-Hill, c2013.
Edition:11th ed.
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020 |a 9781259071515  |c TZS 65,563.30 
040 |a MUL  |b eng  |e AACR 
082 0 0 |a 330.1 THO 
100 |a Thomas, Christopher R.  
245 0 0 |a Managerial economics :  |b foundations of business analysis and strategy /  |c Christopher R. Thomas and S. Charles Maurice 
250 |a 11th ed. 
260 |a New York :  |b McGraw-Hill,  |c c2013. 
300 |a xx,748 p. :  |b ill. (some col.) ;  |c 25 cm. 
504 |a Includes index. 
505 |a Part I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price ChangeCHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Topics in Managerial EconomicsCHAPTER 14: Advanced Pricing TechniquesOnline Appendix 4: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessWeb Chapter 1: The Investment DecisionAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX 
520 |a Managerial Economics 
546 |a eng 
650 0 |a Managerial economics. 
700 1 |a Maurice, S. Charles  
942 |c BK 
999 |c 7877  |d 7877