Managerial economics : foundations of business analysis and strategy /
Managerial Economics
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| Other Authors: | |
| Format: | Book |
| Published: |
New York :
McGraw-Hill,
c2013.
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| Edition: | 11th ed. |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9781259071515 |c TZS 65,563.30 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 330.1 THO |
| 100 | |a Thomas, Christopher R. | ||
| 245 | 0 | 0 | |a Managerial economics : |b foundations of business analysis and strategy / |c Christopher R. Thomas and S. Charles Maurice |
| 250 | |a 11th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c2013. | ||
| 300 | |a xx,748 p. : |b ill. (some col.) ; |c 25 cm. | ||
| 504 | |a Includes index. | ||
| 505 | |a Part I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price ChangeCHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Topics in Managerial EconomicsCHAPTER 14: Advanced Pricing TechniquesOnline Appendix 4: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessWeb Chapter 1: The Investment DecisionAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX | ||
| 520 | |a Managerial Economics | ||
| 546 | |a eng | ||
| 650 | 0 | |a Managerial economics. | |
| 700 | 1 | |a Maurice, S. Charles | |
| 942 | |c BK | ||
| 999 | |c 7877 |d 7877 | ||