Understanding brands /

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Bibliographic Details
Main Author: Cheverton, Peter
Format: Book
Published: London ; Philadelphia : Kogan Page, 2006.
Series:Creating success
Subjects:
Online Access:http://www.loc.gov/catdir/toc/ecip0610/2006008964.html
http://www.loc.gov/catdir/enhancements/fy0715/2006008964-d.html
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