Understanding brands /

Understanding brands /

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Bibliographic Details
Main Author:	Cheverton, Peter
Format:	Book
Published:	London ; Philadelphia : Kogan Page, 2006.
Series:	Creating success
Subjects:	Brand name products. Product management.
Online Access:	http://www.loc.gov/catdir/toc/ecip0610/2006008964.html http://www.loc.gov/catdir/enhancements/fy0715/2006008964-d.html
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