Advertising principles and practice /
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| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
New Delhi :
Printice -Hall of India ,
c2006.
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| 版: | 7th ed. |
| 主题: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9788120333048 |c TZS 16651.244 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 559.1 WEL | ||
| 100 | |a Wells William | ||
| 245 | |a Advertising principles and practice / |c William Wells, Sandra Moriarty and John Burnett | ||
| 250 | |a 7th ed. | ||
| 260 | |a New Delhi : |b Printice -Hall of India , |c c2006. | ||
| 300 | |a xxix , 592 p . : |b ill , |c 26 cm. | ||
| 500 | |a Includes index | ||
| 546 | |a eng | ||
| 650 | |a Marketing | ||
| 650 | |a Advertising | ||
| 700 | |a Moriarty Sandra | ||
| 700 | |a Burnett John | ||
| 942 | |c BK | ||
| 999 | |c 6502 |d 6502 | ||