Management of international advertising : a marketing approach /
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| 格式: | 图书 |
| 出版: |
Boston :
Allyn and Bacon,
c1984.
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0205079881 : |c NA | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 659.1 PEE |
| 100 | 1 | |a Peebles, Dean M., | |
| 245 | 1 | 0 | |a Management of international advertising : |b a marketing approach / |c Dean M. Peebles and John K. Ryans, Jr. |
| 260 | |a Boston : |b Allyn and Bacon, |c c1984. | ||
| 300 | |a vii, 296 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Export marketing. | |
| 700 | 1 | |a Ryans, John K. | |
| 942 | |c BK | ||
| 999 | |c 6487 |d 6487 | ||