Management of international advertising : a marketing approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston :
Allyn and Bacon,
c1984.
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| Subjects: | |
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| Physical Description: | vii, 296 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0205079881 : |