Cita APA (7a ed.)

Peebles, D. M., & Ryans, J. K. (1984). Management of international advertising: A marketing approach. Allyn and Bacon.

Cita Chicago Style (17a ed.)

Peebles, Dean M., y John K. Ryans. Management of International Advertising: A Marketing Approach. Boston: Allyn and Bacon, 1984.

Cita MLA (9a ed.)

Peebles, Dean M., y John K. Ryans. Management of International Advertising: A Marketing Approach. Allyn and Bacon, 1984.