Strategic advertising management /
"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...
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| 格式: | 图书 |
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Oxford :
Oxford University Press,
c2009.
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| 版: | 3rd ed. |
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| 在线阅读: | http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html |
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因特网
http://www.loc.gov/catdir/toc/ecip0827/2008038449.htmlhttp://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Mzumbe University Main Campus Library
| 索引号: |
659.1 PER |
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| 复印件 | On Shelf |