Strategic advertising management /

Strategic advertising management /

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"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...

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书目详细资料
主要作者:	Percy, Larry
其他作者:	Elliott, Richard H.
格式:	图书
出版:	Oxford : Oxford University Press, c2009.
版:	3rd ed.
主题:	Sales promotion. Advertising Strategic planning. Communication in marketing.
在线阅读:	http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
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