Strategic advertising management /

Strategic advertising management /

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"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...

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Bibliographic Details
Main Author:	Percy, Larry
Other Authors:	Elliott, Richard H.
Format:	Book
Published:	Oxford : Oxford University Press, c2009.
Edition:	3rd ed.
Subjects:	Sales promotion. Advertising Strategic planning. Communication in marketing.
Online Access:	http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
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