Cita APA (7a ed.)

Percy, L., & Elliott, R. H. (2009). Strategic advertising management (3rd ed.). Oxford University Press.

Cita Chicago Style (17a ed.)

Percy, Larry, y Richard H. Elliott. Strategic Advertising Management. 3rd ed. Oxford: Oxford University Press, 2009.

Cita MLA (9a ed.)

Percy, Larry, y Richard H. Elliott. Strategic Advertising Management. 3rd ed. Oxford University Press, 2009.