Effective advertising : understanding when, how, and why advertising works

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Bibliographic Details
Main Author:	Tellis, Gerard J.
Format:	Book
Published:	New Delhi : Respone Books, a division of Sage Publications, c2004.
Subjects:	Advertising Research Consumers Attitudes Marketing Management
Online Access:	https://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
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Holdings details from Mzumbe University Main Campus Library
Call Number:	659.1 TEL
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