Style de citation APA (7e éd.)

Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Respone Books, a division of Sage Publications.

Style de citation Chicago (17e éd.)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. New Delhi: Respone Books, a division of Sage Publications, 2004.

Style de citation MLA (9e éd.)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. Respone Books, a division of Sage Publications, 2004.