International handbook of advertising.
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| Main Author: | |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill,
[1963, c1964]
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| Series: | McGraw - Hill Series in International Development
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| Subjects: | |
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| Physical Description: | xv, 788 p. : ill., map. ; 24 cm. |
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| Bibliography: | Includes bibliography and index |
| ISBN: | NA |