Cita APA (7a ed.)

Dunn, S. W. (1963). International handbook of advertising. McGraw-Hill.

Cita Chicago Style (17a ed.)

Dunn, S. Watson. International Handbook of Advertising. New York: McGraw-Hill, 1963.

Cita MLA (9a ed.)

Dunn, S. Watson. International Handbook of Advertising. McGraw-Hill, 1963.