Citazione Stile APA (7a Edizione)

Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.

Citazione stile Chigago Style (17a edizione)

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

Citatione MLA (9a ed.)

Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.