Style de citation APA (7e éd.)

Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.

Style de citation Chicago (17e éd.)

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

Style de citation MLA (9e éd.)

Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.