Cita APA (7a ed.)

Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

Cita MLA (9a ed.)

Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.