APA (7th ed.) Citation

Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.