Exploring public relations

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

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Bibliographic Details
Main Author: Tench, Ralph
Other Authors: Yeomans, Liz
Format: Book
Published: Harlow : FT Prentice Hall, c2009.
Edition:2nd ed.
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number: 659.2 TEN
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