Exploring public relations

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

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Detalles Bibliográficos
Autor principal: Tench, Ralph
Otros Autores: Yeomans, Liz
Formato: Libro
Publicado: Harlow : FT Prentice Hall, c2009.
Edición:2nd ed.
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Descripción
Sumario:Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
Descripción Física:xxix, 666 p. : some col. ill. ; 27 cm.
Bibliografía:Includes bibliographical references and index
ISBN:9780273715948